HDR: Love it or Hate it?

This photo was recently taken overlooking the sunset on the Gulf of Mexico. This photo is comprised of 3 separate exposures, -2, 0 and +2, processed using Photomatix. HDR is a controversial topic; some love it and others consider it an abomination. For those not in the know, HDR stands for High Dynamic Range, which … Continue reading →

Corporate Photography

Corporate photography doesn’t usually offer much latitude for creativity, but here is an article that was sent my way that makes some valid points that will help to avoid cliches and outright boring photography. I’ll also add, illustrate the corporate culture. Over the past 15 years we’ve seen some of the nation’s most successful startups … Continue reading →

Advertising Pioneer: Claude C. Hopkins

Though my own contributions to the digital advertising revolution thus far are small, I feel that my generation helped usher in accountability and transparency in advertising. Because clicks could be measured, they were measured. Data has been a vital tool in helping advertisers understand the value of their digital advertising dollars. It seemed that before … Continue reading →