The End of Organic Reach – The End of Facebook?
marketing / online advertising / online marketing / social media

The End of Organic Reach – The End of Facebook?

Is anyone surprised that Facebook will effectively end organic reach in 2015? Facebook is no longer The Facebook, and it is no longer the domain of privileged Ivy Leaguers. In case you haven’t noticed, they’re a big deal. They are making money hand over fist and they continue to grow at a healthy rate. You knew … Continue reading

Google+ and LinkedIn – You’re Doing it Wrong
brand communications / branding / digital marketing / facebook / google plus / google+ / linkedin / marketing / online advertising / online marketing / small business marketing / social media / social media consultant / social media expert / social media marketing / twitter

Google+ and LinkedIn – You’re Doing it Wrong

I’ve head it said too many times, “Google+ is a ghost town.” I’ve also heard “LinkedIn is fine if you’re looking for a job or a salesperson, but I don’t need to waste time on there.” Well both are true and both are false. Let’s get to the heart of the matter, these channels are both great resources, if and only if, you actually understand them. Continue reading

Stop Crying About Facebook Organic Reach
brand communications / branding / digital marketing / facebook / marketing / online advertising / online marketing / small business marketing / social media / social media marketing

Stop Crying About Facebook Organic Reach

Unless you’ve been living under a rock for the last few years you’re already aware that businesses using Facebook pages have experienced a dramatic reduction in organic reach. To be clear, organic reach is a percentage measure of how many people your Facebook posts connect with, without paid promotion. If you’re complaining about diminished organic reach, … Continue reading