What Brands Need to Know About Social in 2014

This post was inspired by my recent reading of Sprout Social’s Index, which shared some eye-opening, though not surprising statistics on growth vs. engagement. Growth of the networks we know, love and loathe continue to grow at a respectable rate. In Q3 of 2013, network growth was at a healthy 56%. However, engagement shines as … Continue reading →

CrossFit Box Marketing Tip – Converting Treadmill Junkies to CrossFit

Let’s talk marketing basics for a moment. I don’t expect the average CrossFit affiliate to change consumer behavior on a mass scale, but I do expect that you’ll do your part to change consumer preference. That’s today’s topic, understanding preference versus behavior. Simply put, most marketing is designed to change consumer preference, not behavior. For … Continue reading →

CrossFit Box Marketing Tip #5 – Outreach

Remember, CrossFit is more than a sport, its a community. Communities grow through the interactions amongst people so, expect some of your best marketing to come from good ol’ fashioned human to human networking. When I think about CrossFit I see the sport side of the activity that can encourage people to get involved. You … Continue reading →