A bit of background to give you context on why my family chose a Ford Certified Pre-Owned Ford Fusion Energi Titanium plug-in hybrid sedan. We had been researching a replacement for my wife’s well-loved car from graduate school for three years. Our search included a wide range of vehicle types, sizes, and brands. Our main … Continue reading
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advice / careers / digital marketing / employment / Job / marketing / online marketing / self-help / Uncategorized
Looking back on the good. When a job ends. Life gets even better.
If you’ve ever been laid off, downsized, outsourced, eliminated, removed or any other verb for the many involuntary reasons you may leave a job, you know that it doesn’t always feel good. You may not agree. The situation may not always be fair. However, I challenge you to take a different perspective on the … Continue reading
attribution / branding / digital marketing / linkedin / marketing / online advertising / online marketing / Uncategorized
The New Attribution Language
I had posted this to LinkedIn Pulse the other day but thought it would be good to share it here and add some comments. Digital marketing has always been about measurement. The digital wave gained momentum because it disrupted traditional media by showing that you can, in fact, prove that an ad has an attributable … Continue reading
LinkedIn Pulse
I actually forgot about my blog. Juggling life, work, parenting and married life hasn’t allowed blogging to get very high on my list of priorities. I will be posting on LinkedIn, mostly on marketing, attribution, creative and advertising. For me, blogging is a way to connect and discuss thoughts, ideas, and questions that other marketing professionals … Continue reading
Very Odd Agency Stock Photography
Just because something is creative, it may not be good. Check out some of these images and see if you can find a practical purpose for any of them. “WOMAN IN HOT DOG SUIT HANDING OUT FLYERS” |Getty Images – Via AdWeek Here’s the full article on AdWeek. http://www.adweek.com/news-gallery/advertising-branding/here-are-15-oddest-advertising-agency-stock-photos-getty-164437 Continue reading
Here’s where all those cheap Santa hats and plastic snowmen come from
4 CEOs Successfully Blogging To Reach Their Company’s Target Audience
Originally posted on Steve Farnsworth's Old Blog:
4 CEOs Successfully Blogging To Reach Their Company’s Target Audience Guest Post By Ashley Wirthlin (@ashleywirthlin) As a member of a small business team, I’ve had the opportunity to see first hand what is required of a CEO and their team members. I’ve also been able to…
Why Google doesn’t care about hiring top college graduates
In most cases a degree from a top name university will get your foot further in the door, but that’s not always the case. Glad to see that Google is taking a practical approach. Continue reading
The End of Organic Reach – The End of Facebook?
Is anyone surprised that Facebook will effectively end organic reach in 2015? Facebook is no longer The Facebook, and it is no longer the domain of privileged Ivy Leaguers. In case you haven’t noticed, they’re a big deal. They are making money hand over fist and they continue to grow at a healthy rate. You knew … Continue reading
Possibly the Most Ridiculous Social Media “Article” Ever Written
The name Neil St. Claire is new to me. He’s certainly a smart guy, well educated and employed in what sounds like a good position at a prestigious company. Kudos to him for doing well for himself. My Google News Alert delivered me a hot steaming pile of excrement titled, How Social Media is Choking … Continue reading
Steven Winkler 