advice / careers / digital marketing / employment / Job / marketing / online marketing / self-help / Uncategorized

Looking back on the good. When a job ends. Life gets even better.

  If you’ve ever been laid off, downsized, outsourced, eliminated, removed or any other verb for the many involuntary reasons you may leave a job, you know that it doesn’t always feel good. You may not agree. The situation may not always be fair. However, I challenge you to take a different perspective on the … Continue reading

attribution / branding / digital marketing / linkedin / marketing / online advertising / online marketing / Uncategorized

The New Attribution Language

I had posted this to LinkedIn Pulse the other day but thought it would be good to share it here and add some comments. Digital marketing has always been about measurement. The digital wave gained momentum because it disrupted traditional media by showing that you can, in fact, prove that an ad has an attributable … Continue reading

digital marketing / linkedin / marketing / online marketing / Uncategorized

LinkedIn Pulse

I actually forgot about my blog. Juggling life, work, parenting and married life hasn’t allowed blogging to get very high on my list of priorities. I will be posting on LinkedIn, mostly on marketing, attribution, creative and advertising. For me, blogging is a way to connect and discuss thoughts, ideas, and questions that other marketing professionals … Continue reading

Google+ and LinkedIn – You’re Doing it Wrong
brand communications / branding / digital marketing / facebook / google plus / google+ / linkedin / marketing / online advertising / online marketing / small business marketing / social media / social media consultant / social media expert / social media marketing / twitter

Google+ and LinkedIn – You’re Doing it Wrong

I’ve head it said too many times, “Google+ is a ghost town.” I’ve also heard “LinkedIn is fine if you’re looking for a job or a salesperson, but I don’t need to waste time on there.” Well both are true and both are false. Let’s get to the heart of the matter, these channels are both great resources, if and only if, you actually understand them. Continue reading

Stop Crying About Facebook Organic Reach
brand communications / branding / digital marketing / facebook / marketing / online advertising / online marketing / small business marketing / social media / social media marketing

Stop Crying About Facebook Organic Reach

Unless you’ve been living under a rock for the last few years you’re already aware that businesses using Facebook pages have experienced a dramatic reduction in organic reach. To be clear, organic reach is a percentage measure of how many people your Facebook posts connect with, without paid promotion. If you’re complaining about diminished organic reach, … Continue reading