Google+ and LinkedIn – You’re Doing it Wrong

I’ve head it said too many times, “Google+ is a ghost town.” I’ve also heard “LinkedIn is fine if you’re looking for a job or a salesperson, but I don’t need to waste time on there.” Well both are true and both are false. Let’s get to the heart of the matter, these channels are both great resources, if and only if, you actually understand them. Continue reading →

Stop Crying About Facebook Organic Reach

Unless you’ve been living under a rock for the last few years you’re already aware that businesses using Facebook pages have experienced a dramatic reduction in organic reach. To be clear, organic reach is a percentage measure of how many people your Facebook posts connect with, without paid promotion. If you’re complaining about diminished organic reach, … Continue reading →

Why Social Media Isn’t Working For Your Business

I read an article from personal branding authority, William Arruda about what Boomers and the X Gen don’t get about social media. I’ll link to his great piece at the end here, but for now follow me through a brief story about the things that I think businesses are missing about social media. Lately I have … Continue reading →