CrossFit Marketing Tip #4 – Purpose

We all know the line, “Forging Elite Fitness” as the motto of CrossFit, Inc. That slogan may attract those diehard athletes who want to take things to the next level with CrossFit. However, the idea that Forging Elite Fitness will alone attract enough people to your box to pay the bills may not be the … Continue reading →

CrossFit Box Marketing Tip #3 – Culture Club

I recently spoke with the owner of my CrossFit who told me a story of a new member that just joined. This woman had been a regular member of a competing box but quit the day that one of the coaches yelled at her daughter. This woman often has her children with her during class. … Continue reading →