If you’ve ever been laid off, downsized, outsourced, eliminated, removed or any other verb for the many involuntary reasons you may leave a job, you know that it doesn’t always feel good. You may not agree. The situation may not always be fair. However, I challenge you to take a different perspective on the … Continue reading
I had posted this to LinkedIn Pulse the other day but thought it would be good to share it here and add some comments. Digital marketing has always been about measurement. The digital wave gained momentum because it disrupted traditional media by showing that you can, in fact, prove that an ad has an attributable … Continue reading
I actually forgot about my blog. Juggling life, work, parenting and married life hasn’t allowed blogging to get very high on my list of priorities. I will be posting on LinkedIn, mostly on marketing, attribution, creative and advertising. For me, blogging is a way to connect and discuss thoughts, ideas, and questions that other marketing professionals … Continue reading
Is anyone surprised that Facebook will effectively end organic reach in 2015? Facebook is no longer The Facebook, and it is no longer the domain of privileged Ivy Leaguers. In case you haven’t noticed, they’re a big deal. They are making money hand over fist and they continue to grow at a healthy rate. You knew … Continue reading
I’ve head it said too many times, “Google+ is a ghost town.” I’ve also heard “LinkedIn is fine if you’re looking for a job or a salesperson, but I don’t need to waste time on there.” Well both are true and both are false. Let’s get to the heart of the matter, these channels are both great resources, if and only if, you actually understand them. Continue reading
Unless you’ve been living under a rock for the last few years you’re already aware that businesses using Facebook pages have experienced a dramatic reduction in organic reach. To be clear, organic reach is a percentage measure of how many people your Facebook posts connect with, without paid promotion. If you’re complaining about diminished organic reach, … Continue reading
I read an article from personal branding authority, William Arruda about what Boomers and the X Gen don’t get about social media. I’ll link to his great piece at the end here, but for now follow me through a brief story about the things that I think businesses are missing about social media. Lately I have … Continue reading
Steven Winkler 