The End of Organic Reach – The End of Facebook?
marketing / online advertising / online marketing / social media

The End of Organic Reach – The End of Facebook?

Is anyone surprised that Facebook will effectively end organic reach in 2015? Facebook is no longer The Facebook, and it is no longer the domain of privileged Ivy Leaguers. In case you haven’t noticed, they’re a big deal. They are making money hand over fist and they continue to grow at a healthy rate. You knew … Continue reading

Stop Crying About Facebook Organic Reach
brand communications / branding / digital marketing / facebook / marketing / online advertising / online marketing / small business marketing / social media / social media marketing

Stop Crying About Facebook Organic Reach

Unless you’ve been living under a rock for the last few years you’re already aware that businesses using Facebook pages have experienced a dramatic reduction in organic reach. To be clear, organic reach is a percentage measure of how many people your Facebook posts connect with, without paid promotion. If you’re complaining about diminished organic reach, … Continue reading

Uncategorized

All Media is Social

Here’s something you probably hadn’t thought of, if your definition of social media is the management of Twitter and Facebook profiles, you’re behind the curve. Here’s a bombshell, all media is social. I expect this revelation to upset lots of professionals who have modified their career paths to become social media experts. Before you throw … Continue reading