4 CEOs Successfully Blogging To Reach Their Company’s Target Audience
As a member of a small business team, I’ve had the opportunity to see first hand what is required of a CEO and their team members. I’ve also been able to see the importance of blogging as a small business, and I in turn blog every day. The owner and CEO of the small company I work for also blogs daily, and has many different blogs that he manages.
The blog, a social media tool, serves as an introductory method to start that connection with buyers and customers, and can be a great place to showcase expertise, share information, and give advice. When executed properly and not used solely as an advertising tool, the blog can greatly increase a company’s good WOM (word of mouth).
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