Remember, CrossFit is more than a sport, its a community. Communities grow through the interactions amongst people so, expect some of your best marketing to come from good ol’ fashioned human to human networking. When I think about CrossFit I see the sport side of the activity that can encourage people to get involved. You can reach out to teachers and coaches to provide CrossFit as an extra-curricular activity for many students. Some coaches may suggest their athletes use CrossFit to stay conditioned in the off-season. Some teachers may find that CrossFit is the right activity for some students to build self-confidence and get involved in a sport that welcomes all.