Social media is more than you’ve been led to believe. Sure, you’ve got a Facebook page. So, you’re on Twitter? Okay, good job. Though you think you’re covering the better part of the social media universe, you’re incorrect. Bold statement, right? Well, let’s take a step back and look at what “social” media really is.
By definition, “social” is:
Of or relating to society or its organization
By definition, “media” is:
The main means of mass communication regarded collectively
By definition, social media is broader than Facebook, Twitter and just social networks. I argue that social media is all encompassing. All media is social. All communication is social.
You see, social media is so much bigger than hooking into networks and building huge followings. If your social media strategy is as simple as KPI measurement from social networks, you’re only halfway there. Social media is a spectrum that encompasses all communication. There is little that can be done or said in a public forum, related to a business that won’t become socially engaging at some level. Social media strategy must begin with a comprehensive understanding of social impact, from every area of a company.
You’ve got to be social from the core and consider the social impact of what you say and do. Think beyond social channel management. Think beyond likes, followers and friends. Think about how your audience perceives what you say and do and you’ll be much closer to understanding social media.