CNBC TV host, and acquaintance through our fraternity Brian Sullivan
@SullyCNBC posted an update on Twitter that got me thinking. He guesses that Facebook will be moving to a subscription model in the future. I can’t say that I ever really thought about the topic before, but since reading that idea, I can’t get it out of my head.
Here’s why I think they’d do it:
- People are already tied to the brand.
- People rely on the site for communication with friends and family.
- It has become a central point of organization for offline social activities.
- It is a part of many people’s routine.
- Facebook accounts are tied to many other services.
- Any fee imposed would likely be nominal for the average person. Even at $2.99/mo. the revenue potential is enormous.
- While there may be outcry against a pay-to-play, people would accept the cost and be happy about it.
- There’s no formidable competitor for Facebook to worry about. People aren’t likely to flock back to Friendster or MySpace to avoid a fee.