Roll the clock back 12 years and I’d have said the most important person on your marketing team was your SEO manager. Today, the answer regardless of your organization’s size or scope is your Social Media manager.
Bold statement? Yes. As I’ve said before, all media is social. That said, your Social Media manager plays a critical role in tying in all of the moving pieces of your overall marketing strategy. While facts show that perhaps only 10% of companies outsource social media management, I expect that this number will dramatically change over the next two years. The Social Media manager will become the most critical person in every marketing organization.